A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/
Welcome to the twenty-ninth edition of '3-2-1 by Story Rules'.
A newsletter recommending good examples of storytelling across:
Let's dive in.
Our names are often given by others (sometimes by foreigners who may even be our enemies) - and yet we are deeply attached to them.
Fascinating. I recently also learned that Tamil (and other languages from South India and South east Asia) have descended from Brahmi.
Listen to your customers, but not too much!
a. Why You Are Probably An NPC (And what to do about it) By Gurvinder Bhogal
Gurvinder writes about how humans are increasingly outsourcing their thinking to others and becoming NPCs (Non-Playing Characters):
It's not surprising why this is happening - our brains are conditioned to use 'System 1' and avoid the cognitive load of using 'System 2':
He then goes on to classify the different types of NPCs and rounds up with some useful advice at the end:
b. Jawan review by Sukanya Varma on Rediff
Reading movie reviews (and other articles in the 'Movies' section) on Rediff.com is my guilty pleasure. More than the movies themselves, sometimes I look forward to reading the reviews by Raja Sen (no longer with them now) and Sukanya Varma.
This one by Sukanya on Jawan clearly shows her as an SRK fangirl:
Being a Shah Rukh fanboy myself, I say - Go girl!
Some people might find this line below a bit long and overwrought - but for me, it pulsates with rhythm. I especially like her smart use of alliteration.
a. The ultimate guide to JTBD - Bob Moesta on the Lenny Rachitsky podcast
Jobs to be Done (JTBD) is a useful framework that every entrepreneur (and leader) should study. Pioneered by the legendary Clayton Christensen, it offers guidance on how you can build products and services that truly delight customers by focusing on the context of their need (and not the features of your product).
In this conversation with Bob Moesta (co-creator of the framework), Lenny explores several examples of the use of this framework and discerns some useful principles for users.
Here's an evocative example used in the conversation:
That's all from this week's edition.
Ravi
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A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/
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